A Jacksonville Beach institution known for its colorful history is adding a new chapter with a large-scale mural celebrating its Duval pride.
For decades, Ginger's Place has been known for the racy mannequins displayed in its upper windows, the lingering spirits said to roam the bar and the many famous faces who have passed through its doors.
Now, the team has launched a fundraising campaign to commission a two-story mural that pays tribute to Jacksonville's coastal culture and hometown pride.
Artist Scotty Briggs created the concept, featuring a jungle cat surrounded by waves in the style of a traditional Japanese woodblock print. Muralist Jeff Emmerling will bring the design to life on the building's north wall.
Samantha Robenolt organized the campaign, which has raised about $13,000 toward the project's $16,000 cost, covering materials and installation. She hopes to reach the fundraising goal before work begins Aug. 3. Installation is expected to take about three weeks, with completion anticipated before the start of the preseason.
"We're almost there," said Robenolt, whose mother, Candyce "Candy" Breidert, has owned and operated Ginger’s Place since 2003. "This is the last little push."
The effort has drawn support from loyal patrons and neighboring businesses eager to help. A fundraising raffle will be held Saturday, Aug. 1, featuring dozens of donated prizes, including gift certificates from The Grom, Brix Taphouse, Angie's Subs, The Sanddollar and other local businesses.
Ginger's Place has also become a favorite gathering spot for several Jacksonville Jaguars players, including quarterback Trevor Lawrence, who celebrated his birthday at the bar last year.
Robenolt noted the blood, sweat and tears she's poured into making the project a reality while navigating the City's codes. "As long as it's not an advertisement, we can't say 'Home of the Jaguars.' We can't put anything other than Ginger's Place."
Founded in 1976, Ginger's Place was owned and operated by Darlene “Ginger” Payson until her death in 2003. Before opening the bar, Payson performed as a burlesque entertainer billed as "Tiza, the Girl in the Goldfish Bowl." Her portrait still hangs above the bar.
After her death, patrons and employees reported unexplained occurrences, including coins mysteriously appearing on tables and calendars flipping to Sept. 27,Ginger's birthday. Those stories have become part of the bar's enduring legend that her spirit still watches over the establishment she operated with her husband, Ziggy.
Once the mural is completed, Robenolt hopes it will become a popular backdrop for photos while reflecting the history, character and community spirit that have defined Ginger's Place for nearly 50 years.
"We know this is going to get a lot of exposure," she said.
Financial contributions are still being accepted at Ginger's Place, 304 Third St. S. in Jacksonville Beach. Checks should include "Ginger's mural" on the memo line.
